Google Tv

Google-TV

What is google tv ? is it just tv or  HD tv or .. ? Today at Google I/O, the company made the announcement that everyone was waiting for Google TV. While some glitches in the demo (with the Bluetooth keyboard) prevented it from being a “wow” moment, the implications are pretty clear what Google is going for. That is, the 4 billion TV users worldwide. Or rather, advertising to the 4 billion TV users worldwide. All it requires is to hook up the your existing cable or satellite set top boxes to the Google set top box and you’ll be able to use a wireless keyboard, mouse or even an Android mobile handset as a remote control.
Partners of google TV, Google’s not going into the living room alone — the company’s launching Google TV with an impressive array of partners, each of whom has a different spin on the platform. Here’s the list:

-Sony plans to build BRAVIA Internet TVs and Blu-ray players that run the platform, all expected to launch this fall.
- Logitech is building a Google TV “companion box” that can control your entire A/V rack using Harmony technology, using and Android phone or an iPhone as the remote.
-Dish Network was actually the beta test partner, but we don’t specifically know what its plans are — there’s no hardware right now, and Google demoed the platform using a custom IP protocol to control a Dish receiver. We’re guessing that means there’s no custom hardware coming, but look for Google TV-ready Dish boxes sometime in the fall as well.
-Adobe’s obviously building Flash 10.1 for the platform.
- Intel’s making the Atom CE4100 chip that’s used in all these devices — it’s actually kind of a burner. More on it later on.
-Best Buy has partnered to sell Google TV devices in its stores, so there’s going to be a big retail push.

Launch dates Google TV, devices will be coming this year: Sony says it’ll have Internet TVs and Blu-ray players in the fall, and Dish Network has made similar statements about supporting the platform around then, although with less specificity about hardware.

Hardware for google TV, Google’s laid out a series of baseline hardware specifications for the Google TV platform, which every piece of gear will share. The heart of the system is the Intel Atom CE4100, which launched at IDF last year. It’s an Atom-based SoC with some additional silicon for decoding dual 1080p video stream, MPEG-4 support, and 3D graphics capabilities. That’s joined by some custom DSPs, and things like WiFi, HDMI, and Bluetooth are all required.
The potential pitfalls for Google TV are many, and while some of them will be familiar from mobile Android devices, the far more mature TV market will prove even more difficult to crack than the young, often upgrading mobile scene.

Google has also partnered with Dish Network — there will be an enhanced Google TV experience with it. And they have a retail partnership with Best Buy.

These will all launch in Fall 2010. But the platform won’t launch for developers until 2011.

Google TV

GoogleTV

Google TV

source : engadget , Techcrunch

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