Google… We’ve officially acquired AdMob

AdMob Google

It’s clear that mobile advertising is becoming a much larger part of our clients’ and partners’ strategies and with this acquisition, it’s now a central part of our own business,” the search giant wrote on its blog. “In continuing to invest in this highly competitive area, we’ll be bringing together our technology, resources and expertise in search advertising with AdMob’s innovative solutions for advertising on mobile websites and in mobile applications.”

The search giant scooped up AdMob away from Apple (NSDQ: AAPL) for about $750 million late last year and it was an interesting move because AdMob was dominant in mobile app ads on the iPhone. Google sees the mobile space as incredibly important in the future of computing – it said smartphones will make desktops “irrelevant” within as few as three years – and this deal could help it bring its lucrative online advertising juggernaut to these smaller screens.

The federal government was concerned this deal would give Google too much power in the nascent mobile advertising market and the Federal Trade Commission launched an investigation into the deal. Things were looking pretty grim until Apple introduced its iAd platform with iPhone OS 4.0, which looks to be a strong counterbalance. The FTC agreed with this line of thinking and cleared the acquisition last Friday. The search giant wasted no time in completing the deal.

It’s clear that mobile advertising is growing incredibly fast with lots of businesses innovating at great speed. Every day, more marketers are looking to take advantage of the mobile-specific capabilities, extended reach, great returns and value that mobile advertising provides. Advertisers are now starting to see mobile as an essential part of their overall campaigns, not just a silo-ed experiment on the side.

We want to unleash agencies’ and advertisers’ creativity on all mobile devices and deliver them better results from their campaigns, drive better returns and more choice for publishers and developers, and help people get better ads and more free mobile content.

We believe that mobile advertising can play a significant role in every single marketing campaign. We’re passionate about the unlimited possibilities in this space. Today, with AdMob, our work to make them a reality begins.

source : Google blog

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